Your Link Reputation is one of the most important factors in achieving top search engine rankings. In a competitive keyword race your site will need to have good incoming links to get the highest rankings.

Once the site itself has been optimized with careful organization of the interior link structure, we reach out to other web sites and internet properties, and start building strategic "incoming" links. There are a few different types of incoming links that your site will need in order to be competitive in the search engines.

These links can take the form of critical Directory Listings such as Yahoo, DMOZ, and others. A directory listing usually implies that your site will be reviewed by human editors and added to the directory based on their evaluation of your site's merits. Our ideal with directory listings is that the editors see fit to include our chosen keywords in their titles and descriptions.

The next arm of link building is what we call "reciprocal links" or Link Partners. These links are very time consuming to research, contact, and maintain with other site owners. The key here is to trade links with relevant sites, i.e. sites whose themes include our keywords. Creating a quality link title and description will increase the value of your link on partner sites.

Great caution must be exercised in link building as there are "link farm sites" out there which are very easy to exchange links with, but lack in relevance, and worse yet, have too many outgoing links per page. Exchanging links with a link farm may get you penalized by the search engines in the process.

Other valid, and often superior, link resources come from Media Links in the form of press releases, site reviews, company interviews, or shared articles on other related websites. These links score well with the search engines, because unlike link pages, they often give you a link all to your own, or with only a few other outgoing links on that page.

To find out if our services would be a good match for your corporate site promotion needs, please contact us today, or click here to learn more about site management solutions.